Mitsubishi Motors automotive tradition goes back to 1917 when the Mitsubishi Model A, Japans first series-production automobile, was introduced. Over the next two decades the company established themselves as an innovator, developing, amongst others, Japans first diesel engine, its first large-sized bus (the start of the world famous Fuso commercial vehicle series), its first four-wheel drive passenger car prototype, and its first diesel-powered truck.
Mitsubishi ASX's cabin reflects a clear sense of "dynamic quality" as expressed through the hooded meter cluster shared with Outlander, the soft padding around the center instrument panel itself extending to the door trim or the carefully applied silver accents either side of the audio system or along the door panels.
Eighteen years ago the Mitsubishi L200 pick-up was launched, setting standards of comfort, build-quality and reliability which other manufacturers could only aspire to. Seven years ago the introduction of the Mitsubishi L200 double cab brought us a whole new concept of car-like space and comfort in the shape of a truck.
The Outlander is as good to drive as it is to live with, it can seat up to seven for the school run, or swallow a couple of mountain bikes whole, yet its footprint is smaller than that of most family estates
On the wild side you can witness the Shogun's serious streak - this ultimate all-terrain vehicle is equally at home negotiating muddy moorlands, fast-flowing streams or the steepest of rock-strewn ascents as it is motorways or the high street. Of course, such mastery calls for some serious hardware, so the Shogun's SS4-II drivetrain boasts not one, but three four-wheel drive modes.
Welcome to this the fourth generation of one of the world's favourite, most successful and most enduring 4x4s. The new Mitsubishi Shogun is the strongest, quietest, safest and smartest Shogun ever built, with a sharp new body, refined new interior and with the ability to go anywhere and do anything.
Here it is: Rugged yet refined, an authentic 4x4.